Throughout the years, Prabhuji passionately explored the power that fragrances have to materialize intentions, inspire emotions, and improve one’s well-being: the scent of love, the aura of health, the aroma of attraction, the smell of wealth, and more. Later on, when visiting Hindu temples, Prabhuji encountered the captivating aromas of Eastern incense used in devotional rituals. These unique fragrances were more than simply pleasing to the senses, they created the proper environment for heart-lifting and spiritual experiences. Captivated by the yogic path of devotion, bhakti yoga, he felt the deep divine impact that the magical scent of incense made in his soul. He then decided: One day, I will spread “the smell of God” all around the world.